Jess M Sims

Digital Transformation Without the Gotchas.

I help organizations turn messy, high-stakes change—like Workday and enterprise technology rollouts—into clear, governed, and human-centered transformations.

Who I Help

I work with leaders who are…

“From Executive Assistant to leading large-scale ERP programs, I’ve sat in the seats of stakeholders, PMOs, and executives—and I built The Gotcha Guide so you don’t have to learn everything the hard way.”

How I Help

Transformation isn’t about launching systems—it’s about building capabilities that perform over time.

Clarity

Clarity starts with a deep understanding of the business—its core processes, capabilities, and decision points. I help leaders anchor technology decisions to business strategy by defining the capabilities that matter most, aligning stakeholders around a shared North Star, and ensuring every investment ties to measurable outcomes.

Governance & Execution

Effective execution depends on clear decision rights and disciplined governance. I help organizations design portfolio–program–project (3P) governance models, define accountability across internal teams and vendors, and establish operating rhythms that keep transformation initiatives moving forward—without unnecessary friction or chaos.

Adoption & Optimization

Go-Live is lap one—not the finish line. I help organizations design training, application management and support Maintenance, Support, and Optimization (AMSO), and continuous optimization models that drive sustained adoption, operational maturity, and measurable return on investment long after implementation.

About Me

Hi, I’m Jess Sims

I started my career as an Executive Assistant, moved into the PMO, and eventually led complex Workday and digital transformation programs for large organizations. Along the way, I kept seeing the same pattern: smart teams derailed by avoidable “gotchas”—misaligned stakeholders, fuzzy SOWs, weak governance, and tools chosen for the wrong reasons.

Jessica Sims

The Gotcha Guide is my way of saying: I’ve been there. I gotcha covered.

On this site, you’ll find the frameworks, checklists, and stories I wish I’d had from day one.

Ways to Work With Me

I support leaders and teams at critical moments in their transformation—bringing clarity, structure, and momentum when it matters most.

Thought Partnership

A strategic partner for high-stakes decisions. Fractional advisory support for executives and transformation leaders who need an experienced perspective to challenge assumptions, review plans, and reduce risk.

Program Governance & Enablement

Structure that keeps transformation moving. Practical governance, decision models, and operating cadence that clarify ownership, align stakeholders, and prevent costly slowdowns.

Speaking & Workshops

Insight that creates alignment—and action. Interactive sessions that reframe how leaders think about change, with practical plays teams can apply immediately.

The Gotcha Guide Mission

The mission of The Gotcha Guide is to demystify digital transformation by
exposing the “gotchas” that derail well-intentioned initiatives—and replacing them with practical plays leaders can run on purpose.

The Gotcha Guide Vision

The Gotcha Guide envisions a generation of leaders who don’t have to learn digital transformation the hard way—because they have access to real stories, proven frameworks, and tools built from experience, not theory.

Exciting Event Schedule and Activities Await!

14

Mar , 2026

Heavy Is The Crown: A Black Excellence Brunch Experience

March 30 – April 3

New York Book Pop Up

Digital Media Hub

The Gotcha Guide Podcast — Micro-learning in 15 minutes

Testimonial

What Leaders Have Said

Feedback shared by executives and team members during large-scale transformation programs I’ve led.

“This is the best Workday implementation I’ve ever experienced.”

— CHRO, Healthcare

“Jess brought calm, confident leadership to a complex program with a large, cross-functional team.”

— Sr. VP of Customer Success

“Clarity around business processes made all the difference.”

— HR Transformation Lead

*These experiences are what shaped The Gotcha Guide—and why my work focuses on clarity, governance, and value realization.

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